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Email marketing trends 2023-2024. What's hot and what's next?

If you're anything like me, you want to be on top of your game and you're always on the lookout for the latest and greatest trends in the email marketing industry.

Well, you're in luck! Search no more because we’ve got all your answers here. Let’s dive into the exciting world of email trends for 2023 and get a sneak peek into what's coming up in 2024.

Grab your coffee, settle in, and start exploring!

1. Hyper-personalisation

Personalisation has been a buzzword in email marketing for a while now, but as it seems, it's starting to reach new heights. We're not just talking about addressing subscribers by their first names; we're talking about tailoring every aspect of the email to apply to needs and preferences. From product recommendations based on browsing history to content that aligns with a subscriber's stage in the customer journey, hyper-personalisation is key to success.

Why it's a game-changer: Subscribers are bombarded with emails daily, and generic messages lack interest and relevance. Hyper-personalisation boosts engagement, click-through rates, and ultimately, conversions which means higher ROI.

7-22. Interactive emails

Remember when emails used to be all plain text with just a few images? Well, those days are gone.

In 2023, we're witnessing the rise of interactive emails. These emails allow subscribers to engage with the content directly, right in their inboxes, making them so much fun and attractive. Think clickable carousels, image galleries, surveys, and even mini-games. Interactive emails create a great and immersive experience that keeps people hooked.

Why it's a game-changer: Interactive emails are attention-grabbers. They encourage subscribers to interact with your content, making them more likely to convert and become loyal to your brand.

3. AI-driven email marketing

Artificial Intelligence (AI) is leaving its mark in email marketing too - from predictive analytics that forecast subscriber behaviour to AI-powered content generation, it's all about leveraging data to deliver the right message, at the right time. AI can help automate the entire personalisation area, making it very easy for marketers to scale their efforts.

Why it's a game-changer: AI streamlines the entire marketing process, making it more efficient and effective. It's like having a virtual assistant that's always learning and adapting, bringing more value to your campaigns.

4. Mobile-first designs5-2-1

With the majority of people accessing their emails on mobile devices, it's not a surprise that mobile-adapted design is a must. Starting now, emails are mandatory to be crafted with mobile users in mind. This means responsive design, concise content, and easy-to-tap calls to action. If your emails don't look good on mobile, you're missing out on a huge part of your audience. Ensuring that your emails are accessible and engaging, no matter what device your subscribers are using, increase conversion chances and improves user’s experience.

5. Privacy and data security

As concerns about data privacy and security continue to grow, email marketers are taking steps to build trust with subscribers. This includes transparent data collection practices, clear privacy policies, and compliance with regulations like GDPR and CCPA. Is all known that subscribers are more likely to engage with brands they trust, and a data breach can have disastrous consequences on your brand’s credibility.

6. Sustainability and eco-friendly practices

In a world that’s more and more focused on sustainability, companies are also taking steps to reduce their carbon footprint. From optimising email code to be more energy-efficient to using green hosting providers, there's a growing awareness of the environmental impact of email marketing.

Why it's a game-changer: Sustainability isn't just a buzzword; it's a movement. Brands that embrace eco-friendly email practices can attract environmentally conscious consumers.

What's on for 2024?

While 2023 is shaping up to be an exciting year for email marketing, what can we expect in 2024?

Here are a few trends that we think are going to take the main stage in the next year.

8-21. AI-enhanced content creation

AI will become even more sophisticated in generating email content. It will not only personalise content but also craft compelling subject lines, write product descriptions, and even suggest email design layouts. AI will be your all in one solution when it comes to your marketing efforts.

2. Voice-activated emails

As voice assistants like Siri and Alexa have become a big part of our daily lives, email marketers will experiment with voice-activated emails. Subscribers will be able to listen to emails while on the go, making it more accessible, and easier to consume content when engaged in other activities.

3. Augmented Reality (AR) emails

AR will add a whole new dimension to email marketing!

Imagine trying on virtual clothes or experiencing products in 3D within your email. That would be fun!

6-24. Blockchain for email security

Blockchain technology is the future and will be used to enhance email security further. It will help verify the authenticity of emails, reducing phishing and spoofing attempts.

5. Sustainable email practices

With the great care for environment, sustainability trend will continue to gain momentum in 2024. More brands will adopt eco-friendly email practices, such as using clean energy for email servers and reducing email file sizes.

What do you think? What’s the next big trend you see coming for next year?

There you have it, folks — email marketing is alive and thriving, with innovation around every corner. Keep experimenting, keep adapting, and keep delighting your subscribers with emails that engage, inspire, and convert. The world of email marketing is evolving at lightning speed, and staying ahead of the curve is essential for success.

The future of email marketing is bright, and the best is yet to come!